In many cases, society is what disables people, not their ‘disability’. Thankfully, Virtual Reality (VR) is providing people with disability more independence and ability in society than ever before.
How is VR helping?…
Primarily, these latest enhancements, are to support those with intellectual disabilities, to learn more skills. This new technology was launched by the Endeavour Foundation, who developed 15 new training programs for the platform. It will support people who have intellectual disabilities to learn a range of different skills including road safety, using an ATM, barista skills, catching trains and driving skills which ultimately, allows them to be more independent and live a more fulfilling life.
5 pros and cons…
- Like listed above, the consumers will gain a range of independence skills, which will enhance lives and allow more accessibility within society.
- For marketers, it opens the door to some exciting opportunities which could be leveraged to develop more training programs to assist a range of different disabilities.
- For some businesses, it is a way to gain traction as an ethical or morally strong brand. Whether they are doing this for their own benefit or because they genuinely care, is another question!
- For businesses focused purely on profit, it’s questionable whether this technology would actually generate much income. Currently, it’s estimated that their is 1.3 billion people living with a disability worldwide, however not one disability is the same. So, (unfortunately) businesses may feel that this is not an adequate amount of potential consumers, to generate a return on investments.
- I want your help with this last one… what do you think another pro or con is with this sort of technology?
Perhaps it is quite idealistic, but it is my hope that in the future, all marketers will actively think of ways they can adapt digital marketing tools to ensure all abilities can access and utilise them.